{"id":7281,"date":"2025-12-19T19:12:01","date_gmt":"2025-12-19T19:12:01","guid":{"rendered":"https:\/\/gentherm.com\/?p=7281"},"modified":"2026-02-20T18:41:07","modified_gmt":"2026-02-20T18:41:07","slug":"delivering-drivers-most-wanted-comfort","status":"publish","type":"post","link":"https:\/\/gentherm.com\/de\/2025\/12\/19\/delivering-drivers-most-wanted-comfort\/","title":{"rendered":"Delivering Drivers&#8217; Most-Wanted Comfort"},"content":{"rendered":"<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Every year, AutoPacific surveys thousands of U.S. drivers to understand what they want in their next vehicle. In 2025, their <a href=\"https:\/\/www.autopacific.com\/autopacific-insights\/2025\/7\/24\/autopacifics-newest-future-attribute-demand-study-fads-shows-increase-in-demand-for-autonomous-driving-and-adas-features\" target=\"_blank\" rel=\"noreferrer noopener\">Future Attribute Demand Study<\/a> reveals that 38% of respondents ranked heated steering wheels and 37% ranked heated and ventilated front seats as their most\u2011wanted features among new\u2011vehicle technologies. That places both comfort amenities firmly in the top 15, showing that consumers increasingly expect their vehicles to deliver not just performance and safety, but everyday comfort.&nbsp;<\/p>\n\n\n\n<p>At Gentherm, we\u2019re proud to pioneer these comfort technologies, helping automakers deliver features consumers increasingly see as essential.&nbsp;<\/p>\n\n\n\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"7285\" src=\"https:\/\/gentherm.com\/wp-content\/uploads\/iStock-501480574-2-1024x683.png\" alt=\"\" class=\"wp-image-7285\" srcset=\"https:\/\/gentherm.com\/wp-content\/uploads\/iStock-501480574-2-1024x683.png 1024w, https:\/\/gentherm.com\/wp-content\/uploads\/iStock-501480574-2-300x200.png 300w, https:\/\/gentherm.com\/wp-content\/uploads\/iStock-501480574-2-768x513.png 768w, https:\/\/gentherm.com\/wp-content\/uploads\/iStock-501480574-2-1536x1025.png 1536w, https:\/\/gentherm.com\/wp-content\/uploads\/iStock-501480574-2-2048x1367.png 2048w, https:\/\/gentherm.com\/wp-content\/uploads\/iStock-501480574-2-18x12.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-climate-controlled-interior-cci-steering-wheel-heat\">Climate Controlled Interior (CCI\u2122) Steering Wheel Heat<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Gentherm\u2019s advanced thermal technology in our CCI\u2122 Steering Wheel Heat makes it possible for OEMs to incorporate this popular amenity in any steering wheel design. Combined with our cutting-edge Hands-On Detection (HOD) system, it\u2019s the pinnacle of driving comfort and safety, which matters to modern consumers.\u00a0<\/p>\n\n\n\n<div style=\"height:76px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7284\" src=\"https:\/\/gentherm.com\/wp-content\/uploads\/Full-Vehicle-Heated-Interior-1-1024x576.png\" alt=\"\" class=\"wp-image-7284\" srcset=\"https:\/\/gentherm.com\/wp-content\/uploads\/Full-Vehicle-Heated-Interior-1-1024x576.png 1024w, https:\/\/gentherm.com\/wp-content\/uploads\/Full-Vehicle-Heated-Interior-1-300x169.png 300w, https:\/\/gentherm.com\/wp-content\/uploads\/Full-Vehicle-Heated-Interior-1-768x432.png 768w, https:\/\/gentherm.com\/wp-content\/uploads\/Full-Vehicle-Heated-Interior-1-1536x864.png 1536w, https:\/\/gentherm.com\/wp-content\/uploads\/Full-Vehicle-Heated-Interior-1-2048x1152.png 2048w, https:\/\/gentherm.com\/wp-content\/uploads\/Full-Vehicle-Heated-Interior-1-18x10.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-climate-controlled-seat-ccs-heat\">Climate Controlled Seat (CCS\u00ae) Heat<\/h2>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For more than six decades, Gentherm has led the way in seat heating innovation, delivering solutions that combine durability, efficiency and comfort. Our CCS\u00ae Heat technology ensures drivers and passengers warm up quickly while conserving energy, which is especially important for Electric Vehicles.\u00a0<\/p>\n\n\n\n<p>Key features include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zonal heating<\/strong> for targeted comfort where it\u2019s needed most&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Power boost<\/strong> for rapid warm\u2011up times&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Wire and carbon heating solutions<\/strong> for proven reliability and seamless integration&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7286\" src=\"https:\/\/gentherm.com\/wp-content\/uploads\/2nd-Row-Seat-Cooling-1-1024x576.png\" alt=\"\" class=\"wp-image-7286\" srcset=\"https:\/\/gentherm.com\/wp-content\/uploads\/2nd-Row-Seat-Cooling-1-1024x576.png 1024w, https:\/\/gentherm.com\/wp-content\/uploads\/2nd-Row-Seat-Cooling-1-300x169.png 300w, https:\/\/gentherm.com\/wp-content\/uploads\/2nd-Row-Seat-Cooling-1-768x432.png 768w, https:\/\/gentherm.com\/wp-content\/uploads\/2nd-Row-Seat-Cooling-1-1536x864.png 1536w, https:\/\/gentherm.com\/wp-content\/uploads\/2nd-Row-Seat-Cooling-1-2048x1152.png 2048w, https:\/\/gentherm.com\/wp-content\/uploads\/2nd-Row-Seat-Cooling-1-18x10.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ccs-vent-and-ccs-active\">CCS\u00ae Vent and CCS\u00ae Active<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Gentherm also sets the benchmark in seat cooling and ventilation, creating personalized microclimates that keep drivers comfortable in every season. Our CCS\u00ae Vent and CCS\u00ae Active technologies deliver efficient airflow and intelligent climate control.&nbsp;<\/p>\n\n\n\n<p>Key features include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fast, efficient ventilation<\/strong> with push or pull technology&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimized blower design<\/strong> for quiet performance and space efficiency&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Intelligent Micro Thermal Module (iMTM)<\/strong> for localized cooling zones&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Smart energy management<\/strong> to conserve onboard power&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-extending-comfort-across-every-environment\">Extending Comfort Across Every Environment<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>With heated steering wheels and heated and ventilated seats ranked among the most\u2011wanted features by more than a third of surveyed drivers, it\u2019s clear that comfort is at the forefront of consumer expectations. Gentherm\u2019s innovations ensure these features deliver warmth, cooling, efficiency and reliability, making everyday comfort one of the defining essentials of modern mobility.&nbsp;<\/p>\n\n\n\n<p>Our comfort technologies are expanding beyond the road, reflecting the same shift we see in automotive: comfort is no longer a nice\u2011to\u2011have, it\u2019s non\u2011negotiable. From the sofa or recliner at home to the office chair or heavy equipment vehicles at work, people expect warmth, cooling, comfort and wellness wherever they spend their time. Gentherm is extending our innovations to meet these expectations, transforming how comfort enhances everyday life across industries.&nbsp;<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Every year, AutoPacific surveys thousands of U.S. drivers to understand what they want in their next vehicle. In 2025, their Future Attribute Demand Study reveals that 38% of respondents ranked heated steering wheels and 37% ranked heated and ventilated front seats as their most\u2011wanted features among new\u2011vehicle technologies. That places both comfort amenities firmly in [&hellip;]<\/p>","protected":false},"author":11,"featured_media":7289,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[44],"class_list":["post-7281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","tag-comfort"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Delivering Drivers&#039; Most-Wanted Comfort - Gentherm<\/title>\n<meta name=\"description\" content=\"Gentherm pioneers heated steering wheels and seat technologies, meeting rising demand for comfort, efficiency, and reliability in modern vehicles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gentherm.com\/de\/2025\/12\/19\/delivering-drivers-most-wanted-comfort\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Delivering Drivers&#039; 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